SHU Xiaolin, CHEN Yang, WANG Meiling, WU Zhaodong, SHAN Shuxing, LIU Dongqiang
The sustainability of rural sports-themed Internet-famous tourism destinations has become a major issue in both sports and tourism. Taking the "Village Super League" in Guizhou as a case study, this paper explores the long-term popularity mechanism of the "Village Super League" based on the modified diamond model theoretical framework, and conducts an empirical analysis using the methods of structural equation modeling (SEM) and importance-performance analysis (IPA). The findings reveal that: 1) The overall sustainability level of "Village Super League" in Guizhou is relatively high. Scores of three indexes are prominently high, which are the active public participation, the potential for continued popularity, and the organizing committee's capacity for sustained operations. 2) The government, production factors, demand conditions, related and supporting industries, and strategy are all core factors in the modified diamond model. These factors interact positively with each other and are significantly related to the sustainability of the "Village Super League", jointly forming a dynamic mechanism for the long-term popularity of the "Village Super League" in Guizhou. 3) The sustainable development advantages of the "Village Super League" in Guizhou are concentrated in 14 factors such as live atmosphere, local villagers' participation, and government support. Six factors requiring urgent improvement include sufficient volunteers, local transportation convenience, tourists' access to public tourism information, local accommodation experience, the completeness and adequacy of local public facilities, and unified management by the organizing committee. Six factors that need to be gradually promoted for the sustainability of the "Village Super League" include "the network traffic and popularity brought by celebrity participation, local cultural tourism products, local tourism specialty goods, and competition venue conditions". The participation of "various food teams" among people from all walks of life in the maintenance area has potential value. Finally, it provides corresponding policy recommendations.