SUN Jiaojiao, LYU Xingyang, LI Yaoqi, WEN Tong, XU Feifei, JIANG Yiyi, GAO Jie, WANG Jinwei, LEI Ting, SUN Jie, YIN Duo, CUI Qingming
In recent years, the development of pet industry has become a phenomenal economic form, which not only reflects the changes of social economy and geographical culture, but also reflects the emotional and life needs of people in modern society. The rapid development of pet economy weaves a new network of "life emotion-economic geography" and endows pets with the dual roles of "commodities" and "consumers", not only expedites the huge industrial connection with pet breeding, diet, medical treatment and entertainment as the core, but also injects the new life relationship into the traditional economic form through the "pet +" mode, promoting the renewal of transportation, accommodation, tourism and other industries. Pet economy is based on life and emotional clues, and stimulates the huge theoretical demand. It is the urgent responsibility of the academic community to innovate and explore many of the issues, such as the diversity of pet industry and consumption behavior at the economic level, the new emotional space and human land relationship at the geographical level, the demographic change and new power at the social level, the norms and ethics of animal breeding and trading at the industrial level, the protection of animal rights and interests and the cultivation of life ethics at the institutional level, the improvement of laws and regulations and the optimization of development models at the management level. From the perspective of economic geography, the following essays integrate multi-dimensional perspectives such as cultural geography, consumer behavior and psychology, emotional space and emotional economy, animal ethics and moral economy, as well as the management policy system of pet industry to explore the diversified issues and innovation direction contained in the development of pet economy, so as to provide cutting-edge and profound thinking and judgment for this emerging huge economic form.