文章利用因子分析法、多元回归法,以处于转型发展阶段的全域旅游示范点创建单位新余市为研究区域,对其境内旅游企业进行旅游发展环境感知调查。研究发现：①旅游发展环境感知由4个维度组成：社会服务体系支持、政策制度支持、市场秩序支持、融资条件支持;②企业经营者对新余市旅游发展环境感知水平一般,有较大的优化空间;③优化旅游发展环境应该从进一步强化社会服务体系、完善并落实各项政策措施、扩大并严格规范旅游市场、助推企业解决投融资问题四个方面展开。
The better the perception of the development environment, the more conducive to the improvement of business performance, the more conducive to promote the development of comprehensive tourism. This article uses Factor Analysis and Multiple Regression to investigate the environmental perception of tourism enterprises in Xinyu City, a comprehensive tourism demonstration site in transitional development stage, as its research area. The results show that: (1) The perception of tourism development environment consists of four dimensions: social service system support, policy system support, market order support and financing conditions support; (2)Business operators on the tourism development in Xinyu City, the general level of perception of the environment, there is a greater room for optimization;(3)To optimize the tourism development environment should proceed from further strengthening the social service system, perfecting and implementing various policies and measures to expand and strictly regulate the tourism market, boosting enterprises to solve the problem of investment and financing. This article provides a certain theoretical reference and basis for the creation of a comprehensive tourism demonstration unit, which is also of important practical significance to guide the transformation and development of the region and create a favorable investment environment.
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