According to the methods of network text analysis and interviews,this paper aims to study the difference between tourists' perceptions of internet-famous places and their projected images on social media platforms,and reveal the formation mechanism of perception deviations from the perspective of the society of spectacle theory. It's found that: 1) The projected image of internet-famous places on the social media platform is mainly photograph,including landscape,accommodation,transportation,food and other tourism service information,the affective images are mainly positive. The perception image is limited to the experience of checking into internet-famous places and taking pictures, and the affective images are mainly negative. 2) The formation of the difference between tourists' the actual perception image and the projected image of internet-famous places is the result of tourism alienation under the background of media society. The bloggers and the social media platforms build the society of spectacle through images,and the soft violence of the landscape itself invisibly dominates the signing-in practice of tourists, which eventually leads to the deviation between the landscape representation and the actual tourism experience in the media world. 3) The formation of the perception deviation of potential tourists highlights the possibility of breaking through the control of landscape soft violence. This article enriches the research of tourism destination image and provides a scientific explanation for the phenomenon of internet-famous place in the current network environment.
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