EN中文

经济地理 >

2022 , Vol. 42 >Issue 4: 230 - 239

DOI: https://doi.org/10.15957/j.cnki.jjdl.2022.04.025

旅游经济与管理

地方依恋视角下红色旅游资源的游憩价值评估——以韶山风景区为例

展开
  • 1.中央民族大学 管理学院,中国 北京 100081;
    2.江西财经大学 生态文明研究院,中国江西 南昌 330013;
    3.江西财经大学 旅游与城市管理学院,中国江西 南昌 330013
张良泉（1996—）,男,安徽淮北人,博士研究生,研究方向为地方依恋、红色旅游。E-mail：zyjunevvvv@163.com

网络出版日期: 2023-10-07

基金资助

国家自然科学基金项目（41461030）; 教育部人文社会科学研究项目（21YJAZH078、20YJC790072）; 江西省研究生创新专项资金项目（YC2019-S218）

收起

Evaluating Recreational Value of Red Tourism Resources Based on the Perspective of Place Attachment：A Case Study of Shaoshan

Expand
  • 1. School of Management,Minzu University of China,Beijing 100081,China;
    2. Institute of Ecological Civilization,Jiangxi University of Finance and Economics,Nanchang 330013,Jiangxi,China;
    3. School of Tourism and Urban Management,Jiangxi University of Finance and Economics,Nanchang 330013,Jiangxi,China

Online published: 2023-10-07

Fold

摘要

游客对旅游地的依恋情感是刺激旅游者重游的重要因素,因而地方依恋是一种不可忽视的旅游资源。测算旅游资源的游憩价值对旅游地的资源开发与管理具有实际参考意义,而将旅游者地方依恋纳入旅游资源游憩价值评估体系中有助于提高评估结果的科学性。文章以韶山风景区为案例地,在红色旅游的情境下将旅游者地方依恋纳入到传统旅行费用模型中,测算红色旅游资源的游憩价值,进而评估旅游者地方依恋的经济价值。研究发现,考虑地方依恋因素后,韶山风景区的总游憩价值为676.65亿元,每位旅游者的地方依恋经济价值为556.40元,对韶山总游憩价值的经济贡献率为19.2%,可见旅游者地方依恋具有相当可观的经济价值。文章证实了旅游者与旅游地的情感关系的经济效益,明确了游憩价值评估中纳入环境心理因素的必要性,可为红色旅游地的资源开发利用、游客管理和情感营销提供理论依据。

关键词： 地方依恋; 游憩价值评估; 个人旅行费用法; 红色旅游资源; 韶山风景区

本文引用格式

张良泉, 唐文跃, 李文明 . 地方依恋视角下红色旅游资源的游憩价值评估——以韶山风景区为例[J]. 经济地理, 2022 , 42(4) : 230 -239 . DOI: 10.15957/j.cnki.jjdl.2022.04.025

Abstract

Tourists' attachment to the destination is an important factor to stimulate their intention to revisit,so the place attachment is a kind of tourism resource that cannot be neglected. Evaluating the recreational value of tourism resource has practical reference for the development and management of tourism resource,and incorporating tourists' place attachment into the evaluation system of recreational value of tourism resources can improve the scientificalness of the evaluation results. Taking Shaoshan as a case, this paper incorporated place attachment into typical travel cost model to evaluate the economic value of place attachment. Results indicated that after considering the factors of place attachment,the total recreational value of Shaoshan is 67.665 billion yuan, the economic value generated by place attachment of each tourist to Shaoshan is 556.4 yuan and the economic contribution rate of place attachment to total recreational value is 19.2%,which reflects that place attachment of tourists has considerable economic value. Our findings confirmed the economic benefits of emotional bonds between tourists and destination,and revealed the necessity incorporating social psychological factors into the evaluation of recreational value,which provides theoretical basis for the tourism resources development, tourists management and emotional marketing of red tourism destinations.

Key words： place attachment; evaluation of recreational value; individual travel cost method; red tourism resource; Shaoshan Scenic Area

参考文献

[1] Hotelling H.The Economics of Public Recreation[R]. Washington:The Prewitt Report,National Parks Service,1947.
[2] 林文凯. 景区旅游资源经济价值评估方法研究述评[J]. 经济地理,2013,33(9):169-176.
[3] Willis K,Garrod G.An individual travel cost method of evaluating forest recreation[J]. Journal of Agricultural Economics,1991,42(1):33-42.
[4] Hailu G,Boxall P C,Mcfarlane B L.The influence of place attachment on recreation demand[J]. Journal of Economic Psychology,2005,26(4):581-598.
[5] Zhang F,Wang X H,Nunes P A L D,et al. The recreational value of gold coast beaches,Australia:An application of the travel cost method[J]. Ecosystem Services,2015,11(3):106-114.
[6] Chae D-R,Wattage P,Pascoe S.Recreational benefits from a marine protected area:A travel cost analysis of Lundy[J]. Tourism Management,2012,33(4):971-977.
[7] Hanauer M M,Reid J.Valuing urban open space using the travel-cost method and the implications of measurement error[J]. Journal of Environmental Management,2017,198(2):50-65.
[8] 邓金阳. 试论森林的游憩功能[J]. 湖南林业科技,1992 (4):33-35.
[9] 黄和平,王智鹏,林文凯. 风景名胜区旅游资源价值损害评估——以三清山巨蟒峰为例[J]. 旅游学刊,2020,35(9):26-40.
[10] 宋晴. 优化旅行费用法评估上海城市公园游憩价值[J]. 中国园林,2018,34(S1):46-49.
[11] 程秋旺,黄巧龙,于赟,等. 福建省湿地自然保护区游憩资源价值评价——基于选择实验法的分析[J]. 林业经济,2020,42(2):38-47.
[12] Willis K,Garrod G.The individual travel-cost method and the value of recreation:The case of the Montgomery and Lancaster Canals[J]. Environment and Planning C:Government and Policy,1990,8(3):315-326.
[13] 韩静,张茵. 游客感知价值对TCM评估游憩价值影响的介入方式比较研究——以湖南张谷英村为例[J]. 旅游科学,2016,30(5):24-36.
[14] Smith J W,Siderelis C,Moore R L.The effects of place attachment,hypothetical site modifications and use levels on recreation behavior[J]. Journal of Leisure Research,2010,42(4):621-640.
[15] 肖潇,张捷,卢俊宇,等. 基于ITCM的旅游者地方依恋价值评估——以九寨沟风景区为例[J]. 地理研究,2013,32(3):570-579.
[16] 唐文跃. 地方感研究进展及研究框架[J]. 旅游学刊,2007,22(11):70-77.
[17] 唐文跃,龚晶晶,童巧珍,等. 国家公园建设背景下庐山社区管治模式研究——基于居民地方依恋的视角[J]. 地域研究与开发,2018,37(6):104-109,133.
[18] Williams D R,Patterson D R,Roggenbuck J W.Beyond the commodity metaphor:Examining emotional and symbolic attachment to place[J]. Leisure Science,1992,14(1):29-46.
[19] 朱竑,刘博. 地方感、地方依恋与地方认同等概念的辨析及研究启示[J]. 华南师范大学学报:自然科学版,2011(1):1-8.
[20] 郑昌辉. 在城镇化背景下重新认识地方感——概念与研究进展综述[J]. 城市发展研究,2020,27(5):116-124.
[21] 曲颖,曹李梅,杨琦. 旅游目的地依恋维度的建构与解构[J]. 人文地理,2020,35(4):154-160.
[22] 王坤,黄震方,方叶林,等. 文化旅游区游客涉入对地方依恋的影响测评[J]. 人文地理,2013,28(3):135-141.
[23] Jiang Y,Ramkissoon H,Mavondo F T,et al.Authenticity:The link between destination image and place attachment[J]. Journal of Hospitality Marketing & Management,2016,26(2):105-124.
[24] 祁潇潇,赵亮,胡迎春. 敬畏情绪对旅游者实施环境责任行为的影响——以地方依恋为中介[J]. 旅游学刊,2018,33(11):110-121.
[25] 黄剑锋,金红燕,陆林,等. 旅游本真性对旅游者地方依恋的影响研究——目的地形象和风险感知的作用[J]. 旅游学刊,2020,35(12):38-51.
[26] 钱树伟,苏勤,郑焕友. 历史街区顾客地方依恋与购物满意度的关系——以苏州观前街为例[J]. 地理科学进展,2010,29(3):355-362.
[27] Choi H J,Lee C-K,???. Structural relationships among tourists' experience,perceived value,place attachment,and satisfaction in Yeosu:Focusing on the theory of experience economy[J]. International Journal of Tourism and Hospitality Research,2020,34(3):5-19.
[28] Stylidis D,Woosnam K M,Ivkov M,et al.Destination loyalty explained through place attachment,destination familiarity and destination image[J]. International Journal of Tourism Research,2020,22(5):604-616.
[29] Patwardhan V,Ribeiro M A,Payini V,et al.Visitors' Place Attachment and Destination Loyalty:Examining the Roles of Emotional Solidarity and Perceived Safety[J]. Journal of Travel Research,2020,59(1):3-21.
[30] 孙上茜,李倩. 旅游者地方感对支付意愿影响的实证研究——以九寨沟为例[J]. 消费经济,2013,29(2):60-64.
[31] Kil N,Holland S M,Stein T V,et al.Place attachment as a mediator of the relationship between nature-based recreation benefits and future visit intentions[J]. Journal of Sustainable Tourism,2012,20(4):603-626.
[32] 丁风芹,姜洪涛,侯松岩,等. 中国传统古村镇游客重游意愿的影响因素及作用机理研究——以周庄为例[J]. 人文地理,2015,30(6):146-152.
[33] 寿东奇,姜洪涛,章锦河,等. 求新动机对游客重游意愿的调节作用研究——以西塘古镇为例[J]. 地理科学,2017,37(1):130-137.
[34] Isa S M,Ariyanto H H,Kiumarsi S.The effect of place attachment on visitors' revisit intentions:Evidence from Batam[J]. Tourism Geographies,2020,22(1):51-82.
[35] 杨净,许丽忠,张江山. 基于ITCM的游憩价值评估——以鼓山风景名胜区为例[J]. 福建师范大学学报:自然科学版,2012,28(5):89-94.
[36] 赵玲,王尔大,苗翠翠. ITCM在我国游憩价值评估中的应用及改进[J]. 旅游学刊,2009,24(3):63-69.
[37] 金玉国. 从回归分析到结构方程模型:线性因果关系的建模方法论[J]. 山东经济,2008,24(2):19-24.
[38] 贾衍菊,林德荣. 旅游者服务感知、地方依恋与忠诚度——以厦门为例[J]. 地理研究,2016,35(2):390-400.
[39] Du Preez M,Lee D E.The economic value of the Trans Baviaans mountain biking event in the Baviaanskloof Mega-Reserve,Eastern Cape,South Africa:A travel cost analysis using count data models[J]. Journal of Outdoor Recreation and Tourism,2016,15:47-54.
[40] 李玉新,靳乐山. 基于游客行为的乡村地区游憩价值研究——以北京市延庆县为例[J]. 旅游学刊,2016,31(7):76-84.
[41] 薛明月,王成新. 基于旅行费用法的泉水型旅游景区游憩价值评估——以济南市趵突泉景区为例[J]. 济南大学学报:自然科学版,2020,34(1):62-68.
[42] Mcconnell K E.On-site time in the demand for recreation[J]. American Journal of Agricultural Economics,1992,74(4):918-925.
[43] Moore R,Graefe A.Attachments to recreation settings:The case of rail-trail users[J]. Leisure Sciences,1994,16(1):17-31.
[44] Morgan P.Towards a developmental theory of place attachment[J]. Journal of Environmental Psychology,2010,30(1):11-22.
[45] 冯宁宁,崔丽娟. 从恢复体验到地方依恋:环境偏好与居住时长的作用[J]. 心理科学,2017,40(5):1215-1221.
[46] 唐文跃. 皖南古村落居民地方依恋特征分析——以西递、宏村、南屏为例[J]. 人文地理,2011,26(3):51-55.
[47] 唐文跃. 城市居民游憩地方依恋特征分析——以南京夫子庙为例[J]. 地理科学,2011,31(10):1202-1207.
[48] 艾少伟,李娟,段小微. 城市回族社区的地方性——基于开封东大寺回族社区地方依恋研究[J]. 人文地理,2013,28(6):22-28,97.
[49] 琼达,赵宏杰. 基于地方情感的旅游目的地选择模型建构研究[J]. 旅游学刊,2016,31(10):105-112.
[50] 王江哲,王刚,李维维. 观光旅游者地方依恋、满意度与忠诚度间关系研究[J]. 地域研究与开发,2017,36(5):115-120,145.
[51] 潘莉,张梦,张毓峰. 地方依恋元素和强度分析——基于青年游客的质性研究[J]. 旅游科学,2014,28(2):23-34.
[52] 熊帼,张敏,姚磊,等. 大学生的地方依恋特征与形成机制——基于南京仙林大学城的调查[J]. 人文地理,2013,28(5):31-35,128.
[53] 苏勤,钱树伟. 世界遗产地旅游者地方感影响关系及机理分析——以苏州古典园林为例[J]. 地理学报,2012,67(8):1137-1148.
[54] 董雪旺,张捷,章锦河. 旅行费用法在旅游资源价值评估中的若干问题述评[J]. 自然资源学报,2011,26(11):1983-1997.
[55] 孔德帅,李玉新,靳乐山. 都市生态涵养区休闲农业景观的游憩价值——以北京市珍珠泉景区为例[J]. 城市问题,2016(9):97-103.
[56] Blaine T W,Lichtkoppler F R,Bader T J,et al.An examination of sources of sensitivity of consumer surplus estimates in travel cost models[J]. Journal of Environmental Management,2015,151(mar.15):427-436.
[57] 王庆生,刘诗涵. 新冠肺炎疫情对国内游客旅游意愿与行为的影响[J]. 地域研究与开发,2020,39(4):1-5.
Options
文章导航

/

〈 〉