CHEN Qinchang, WANG Zhaofeng, QIU Mengzhen, WANG Wulin
This article intends to systematically interpret the connotation characteristics of digitalization in the tourism industry, and use CiteSpace bibliometric analysis tool to conduct a horizontal comparative analysis of the author co-occurrence, research hotspots, topic clustering, and cutting-edge trends in tourism digitalization research both domestically and internationally. The results indicate that: 1) The digitalization of the tourism industry refers to the phenomenon and process of realizing the digital transformation of all elements, links, and chains of the tourism industry, with digital infrastructure as the prerequisite, digital economic environment as the key support, digital investment in tourism as the core content, and digital benefits of tourism as the ultimate manifestation based on the digital infrastructure. 2) Since 2000, the research results on digitalization of the tourism industry at home and abroad have steadily increased, and the gap between the number of domestic publications and that of foreign countries in the same period has gradually narrowed. However, the number of highly recognizable authors is relatively small, and the degree of communication and cooperation among research institutions is low. 3) From the results of keyword network co-occurrence, domestic research mainly involves high-frequency words such as tourism digitalization, smart tourism, tourism informatization, online tourism, tourism big data, etc. Foreign research focuses more on tourism activities, smart tourism, virtual reality technology, non-contact tourism, smart tourism destinations, COVID-19 epidemic and other hot spots. 4) Domestic research mainly focuses on three fields: the integration and innovation of digital tourism, the application of digital technology, and strategic policy guidance. Foreign research focuses on three directions: the construction of digital cultural tourism scenes, the intelligent utilization of tourism resources, and the application of digital technology in tourism. However, there is a lack of synchronization and consistency in the timing of keyword emergence and content. Based on the above, the article discusses and looks forward to strengthening academic cooperation at home and abroad, refining the research field of digital tourism enterprises, strengthening the research on digital transformation of the tourism industry, and forward-looking research on digital governance of the entire tourism industry.