Because of its high timeliness and strong interaction, digital footprint becomes a research topic on the spatial-temporal characteristics of tourist behavior. Taking Nanjing as a study area and based on online travel note, this article analyzes the spatial-temporal characteristics of tourist behavior in Nanjing on the perspective of the tourism image, the temporal variation and spatial pattern of tourist behavior by the use of text analysis and GIS temporal-spatial analysis. The analysis results show that: 1) The word of history can be used as the overall cognition of Nanjing tourism image, and tourists choose to travel in spring and summer influenced by the factors of temperature and holiday. 2) The nearest neighbor index of visited tourist attractions in Nanjing is 0.48, and the core of Nanjing city becomes the gathering area of scenic spots and tourists. 3) Tourism trajectories of Nanjing radiates outward from the core city in the spatial distribution, and the spatial structure of tourist flow with Confucius Temple as a core expands outward. On these basis, the optimization measures of tourism development in Nanjing are discussed from the aspects of tourism image enhancement, tourist capacity control and tourism marketing.
ZHANG Xianxian
,
LI Jinghan
,
ZUO Yin
,
ZHANG Huimin
,
JIN Xiulong
. Study on Spatial-Temporal Characteristics of Tourist Behavior Based on Digital Footprints：Taking Nanjing for Example[J]. Economic geography, 2018
, 38(12)
: 226
-233
.
DOI: 10.15957/j.cnki.jjdl.2018.12.029
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