Rural culture has multiple values such as history,culture,economy and ecology,and need to be protected through utilization and utilized in protection to realize living inheritance. The development of tourism industry is not only an important force for rural revitalization,but also an important path for the living inheritance of rural culture. And the emotional elements contained in rural cultural tourism have a close bond with "Place". Based on the local theory of human geography, this paper analyzes the local brand construction mode of rural culture and its tourism revitalization path,and takes the geomantic omen of Chengkan Village as a case study. The results show that: 1) The local brand construction of rural culture takes cultural authenticity as the core, local knowledge, local dependence and local identity as the multi-wheel drive, activates local attachment and reshapes geographical imagination. 2) Based on this local brand construction,the tourism activation of rural culture makes the authenticity culture rooted in rural areas flow in tourism activities. Taking cultural authenticity as the starting point,it forms a circular path through the nodes of cultural consumption, delocalization, cultural reproduction and relocalization.
XUE Rui, YU Ji'an
. The Revitalization Path of Rural Culture Tourism Based on the Local Brand Construction[J]. Economic geography, 2022
, 42(6)
: 198
-205
.
DOI: 10.15957/j.cnki.jjdl.2022.06.020
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