Coupling Coordination Relationship Between Network Attention and Tourism Attraction of National Forest Park in Provincial Scale

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  • 1. School of Humanities and Arts,Hunan University of Finance and Economics,Changsha 410205,Hunan,China;
    2. Hengyang Branch of HIST,Hengyang 421008,Hunan,China;
    3. School of Tourism Management,Hunan Vocational College of Commerce,Changsha 410205,Hunan,China;
    4. School of Geography and Tourism,Hengyang Normal University,Hengyang 421008,Hunan,China

Received date: 2021-05-27

  Revised date: 2021-10-22

  Online published: 2023-10-07

Abstract

Based on the coupling degree,coupling coordination degree and DEA coupling coordination efficiency model,this article constructs the evaluation index system of network attention and tourism attraction,and analyzes the coupling coordination relationship between network attention and tourism attraction of national forest parks in 31 provinces of China's mainland from 2011 to 2018. The results show that: 1) The network attention and tourism attraction of national forest parks in most provinces has not achieved high-quality coordinated level,and the coupling coordination efficiency is at low level. Among them,the coupling coordination level of Gansu and other seven provinces is in a serious imbalance state,and the coupling coordination level of Tianjin and Qinghai is in an extremely imbalance state. However,from 2011 to 2018,the coupling coordination level and coordination efficiency showed a slight improvement trend. The number of provinces being in excellent and better coordination levels was increasing,and the number of provinces being in maladjusted areas was decreasing. 2) The coupling coordination degree and coordination efficiency of network attention and tourism attraction of national forest parks are quite different in various provinces. Among them,the utilization rate of tourism attraction is relatively high in 14 provinces,and the intra-province tourism attraction has improved the network attention level. 3) The ranking of coupling coordination degree and coordination efficiency showed a relatively stable state at the upper and lower levels and large change in provinces being at the middle level. From the perspective of the coupling coordination efficiency,Anhui Province,Zhejiang Province and Shandong Province rank first,followed by Liaoning Province,Gansu Province and Hainan Province,while Tibet Autonomous Region,Henan Province and Jiangxi Province change greatly. This research suggests that,on the one hand,each province should carefully examine its own tourism attraction and adopt the differentiated network promotion to improve the network attention of national forest parks. On the other hand,each province needs to strengthen the inter-province integrated development of national forest parks and form an efficient association network of inter-province network information,so as to improve the development capacity of forest tourism industry.

Cite this article

LU Lijun, LI Lang, LI Chengjia, HUANG Chiqin, SU Yuan . Coupling Coordination Relationship Between Network Attention and Tourism Attraction of National Forest Park in Provincial Scale[J]. Economic geography, 2022 , 42(3) : 150 -159 . DOI: 10.15957/j.cnki.jjdl.2022.03.016

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