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Economic geography >

2022 , Vol. 42 >Issue 12: 232 - 240

DOI: https://doi.org/10.15957/j.cnki.jjdl.2022.12.025

Digital Transmission of Traditional Village Landscape Gene and Its Tourism Value Promotion：A Case Study of Zhangguying Village

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  • 1. Rural Revitalization Institute,Changsha University,Changsha 410022,Hunan,China;
    2. Hunan Vocational College of Engineering,Changsha 410151,Hunan,China;
    3. College of Geography and Tourism,Hengyang Normal University,Hengyang 421002,Hunan,China

Received date: 2022-10-26

  Revised date: 2022-11-29

  Online published: 2023-07-28

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Abstract

By combing the current situation of traditional village cultural landscape communication and tourism economic development,drawing lessons from landscape gene theory and communication theory,this paper constructs the overall logical framework of digital transmission path of traditional village landscape gene,and takes Zhangguying Village as an example to explore. The conclusions are as follows：1) Comparing with the general landscape communication,the digital communication of the traditional village landscape gene has more efficient communication mode,more accurate traditional content and more systematic communication process. It can better spread landscape gene to tourists in the process of digital tourism. 2) The logical framework of traditional village landscape gene digital communication path includes three parts：digital communication content,digital communication mode and digital communication audience. It is a comprehensive process of collecting,processing,displaying and finally spreading to the tourists through digital experience on the basis of identifying the gene of traditional village landscape. 3) Taking Zhangguying Village as an example,this paper comprehensively constructs the digital transmission path of landscape gene in Zhangguying Village from real entity to digital virtual, from local knowledge to the mental image of tourists. The effect of this path is not only reflected in the communication value,but also in the promotion of tourism value,such as drainage value,economic value and protection value.

Key words： traditional village; landscape gene; digital communication; digital tourism; virtual tourism; tourism value

Cite this article

LIU Peilin, LIU Yingchao, YANG Liguo, LI Xuejing . Digital Transmission of Traditional Village Landscape Gene and Its Tourism Value Promotion：A Case Study of Zhangguying Village[J]. Economic geography, 2022 , 42(12) : 232 -240 . DOI: 10.15957/j.cnki.jjdl.2022.12.025

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