Building the tourism image of urban agglomerations is an effective way for the country to spread culture and promote the development of the regional tourism economy. Therefore,taking the urban agglomerations of Beijing-Tianjin-Hebei and Yangtze River Delta in China as examples,the comparative analysis of the tourism image of Chinese urban agglomerations from the perspective of tourist perception is of great significance to the promotion of the tourism image of urban agglomerations and the dissemination of positive Chinese culture. Based on Python and Gephi platforms,this paper uses natural language processing (NLP) tools such as HanLP and SnowNLP to compare and analyze the tourism image perception of Beijing-Tianjin-Hebei and Yangtze River Delta urban agglomeration,and conducts lexical analysis,two-word co-occurrence phrase,and semantic network analysis to realize progressive exploration from point,line and plane. The research shows that: 1) The cognitive images of Beijing-Tianjin-Hebei and Yangtze River Delta are similar to some extent in terms of tourist destinations,tourist supporting facilities and tourist resources,and the two urban agglomerations have their characteristics. 2) The perception of emotional image is dominated by positive emotion in two urban agglomerations,negative emotion is the second,and neutral emotion is the lowest. Compared with the emotional image of Yangtze River Delta,it has more positive emotions and fewer negative emotions in Beijing-Tianjin-Hebei urban agglomeration. 3) The distance and type of tourism resources affect the association of tourism image. 4) The overall tourism image perception of the two urban agglomerations has the attribute of small world network,and their semantic network is a "center-peripheral" structure and mainly positive image. 5) T(tourists)-S(tourism space)-R (tourism resources) theoretical framework is constructed on the basis of the full text analysis.
LI Fengjiao, ZHANG Shuying, LIU Jiaming, JIANG Lili, GAO Caixia
. Comparative Study on Tourism Image Perception Between Beijing-Tianjin-Hebei and Yangtze River Delta Agglomerations[J]. Economic geography, 2023
, 43(4)
: 194
-205
.
DOI: 10.15957/j.cnki.jjdl.2023.04.020
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