Influence of Brand Personality on Tourism Destination Brand Premium

HU Qibo, FENG Zhijing, WANG Chunyang

Economic geograph ›› 2021, Vol. 41 ›› Issue (9) : 232-239.

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Economic geograph ›› 2021, Vol. 41 ›› Issue (9) : 232-239. DOI: 10.15957/j.cnki.jjdl.2021.09.024

Influence of Brand Personality on Tourism Destination Brand Premium

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2021, 41(9): 232-239 https://doi.org/10.15957/j.cnki.jjdl.2021.09.024

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